What Does It Mean To Reach The Right Person At The Right Time?

Overview

Advertising new house sales to someone who has recently purchased a home or a new car to someone who has recently purchased one is unlikely to yield the desired results for companies. 

These advertisements overlook the significance of reaching the appropriate individual at the right moment in the purchasing path. 

When product and service marketing is most relevant to their current life experiences and requirements, consumers receive and respond better.

Someone who has recently purchased a home, for example, may be considering home insurance or new furniture. Someone who has had a property for many years, on the other hand, may want to remodel. 

The actions of those customers will differ. By considering the buyer’s journey, marketers may produce commercials that appeal to the requirements of their target demographic, with the correct message at the right time.

Audience Targeting

A target audience is a group of consumers defined by their activity and demographics, such as female extreme athletes aged 18 to 25. Target audiences are a cornerstone of most firms, affecting marketing strategy decisions such as where to spend money on ads, how to appeal to customers, and even what product to produce next. 

A company’s buyer persona is frequently defined using target audiences. Buyer personas are a generalized representation of a company’s ideal customer based on facts from a specific group. Here are some examples of demographics and behavior:

• Location
• Age
• Gender
• Employment
• Income

This information aids in comprehending the customer and how they make purchasing decisions. Targeting a certain target can also ensure that your efforts reach the people who will be most interested in your company’s message and offerings.

Finding The Right Audience

To establish your target audience, you must devote time to collecting data from consumer engagements, examining current customers and purchasing trends, and optimizing as new information becomes available. 

The procedures below should assist you in determining your target audience: 

1. Conduct client interviews along with analyzing the customer base 

• One of the best ways to determine who your target audience is is to look at who has already bought your product or service.​​ What is their age, where do they live, and what are their interests? Engaging in social media or distributing customer surveys is a fantastic approach to understanding this.

2. Research the market to identify the industry trends 

• Examine your industry’s market research to identify service gaps that your product can fill. Examine trends for comparable things to see where they are focusing their efforts, then zero in on your product’s unique value.

3. Examine Competitors 

• Marketers may learn a lot from competitors by observing who they typically market to and how they do it. Are they communicating through online or offline channels? Is their attention focused on the supporter or the decision-maker?

4. Develop Personas 

• Creating personas is an excellent approach to hone in on the exact segments that comprise your target audience. This is especially useful if your product appeals to a broad range of buyers. Personas help you identify the overall demographics, characteristics, and demands of your target consumers.

5. Identify who your target audience is not. 

• There will inevitably be customers who fit your target demographic but do not reply to messages. Try to be explicit about who your target audience is and who it isn’t. Is your demographic female, or females aged 20 to 40? Knowing this can prevent your teams from wasting money on ad segments that will not provide results. 

6. Constantly revise 

• As you collect more data and interact with clients, you will gain a more precise picture of your target audiences. To gain the best outcomes, you must constantly optimize and hone personas based on this information.

7. Make use of Google Analytics 

• Google Analytics delivers a plethora of information about website visitors. This data can be used to gain critical insights, such as which channels your target audience is using or what type of content they are interacting with and connecting with the most, helping you to make more data-driven decisions during the media planning process.

Finding The Best Time To Engage With Your Audience

Advertise To The Right Person

Before developing a campaign, conduct research on your target demographic to create advertising that relates to their needs, interests, and pain points. 

Rather than running commercials that you believe will be captivating or interesting, consider your target audience’s age group, what their wants and pain issues are that would likely drive interest in your products or services, and how you can craft messaging that will resonate with them. 

Finally, consider whether you are marketing to those who are already familiar with your brand or to attract new customers. Therefore, it is critical to advertise to the correct person.

Advertise At The Right Time

When it comes to marketing, timing is essential, and communicating to the proper audience is just as crucial as promoting at the right time. 

Even advertisements that are precisely crafted with your target demographic in mind are unlikely to achieve their job if they do not meet the demands shown in that audience’s buyer’s journey at the appropriate time. 

Knowing your target audience and where they are in terms of making a choice on their forthcoming purchase, and more importantly, what matters to them at each of those stages, is essential to advertising at the right moment.

Takeaway

Why Reaching The Right People At The Right Time Is Critical To The Success Of Your Business?

Advertising to the right people at the right time is critical to any marketing campaign’s success because it ensures a targeted message that resonates with a specific consumer’s current life circumstances. 

However, businesses are being forced to adjust their marketing strategy in response to the current pandemic. 

With The Brisk, realtors give virtual property tours, fitness facilities offer live-streamed lessons to do at home, and restaurants advertise their delivery and takeout options. 

While reaching the right individuals at the right time is critical, it’s also critical to ensure that you’re modifying your efforts to the current times, as businesses are doing now.